The commission for Energy regulation plans to deregulate domestic electricity prices starting from today. This move allows Electric Ireland, formerly known as the ESB, to set its own prices for its domestic customers.

Over the next few weeks we should see some large changes to the domestic electricity market in terms of pricing. This is a step forward for the consumer industry.

ESB CEO, Padraig McManus said; “This is a significant milestone for ESB enabling us to actively compete in the residential market. Our newly branded supply business, ESB Electric Ireland, is focused on offering greater choice and value, providing the best products, services and advice to customers.”

ESB Slectric Ireland’s new pricing plan can be seen on their homepage at www.esb.ie

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